Great achievements deserve great creations.
This is the idea behind the logo of JAP - São Paulo Lawyer Games - the largest sports event organized by CAASP (the São Paulo Bar Association).
The beauty in crafting a visual identity lies in capturing elements and, through their union, transforming them into accessible, easily understood representations that convey unity between the concepts. Therefore, the objective of the visual identity was to straightforwardly combine the scales associated with justice with the representation of an individual in motion, evoking physical exercise and sports.
The chosen colors for the logo's composition also evoke a clear contrast between the two worlds, conveying, through purple, power and dignity, and through orange, movement and energy.
